Meet
Pete.
Pete. Dude for Thought.
Pete. Dude for Thought.
Understand and define your brand or organization at its foundational level. I help you articulate a core ideology that informs all of your marketing and communications, and clearly expresses what you're all about, what you're here to do, and why you exist.
Craft elegant, insights-driven briefs that turn solid strategy into remarkable campaigns. Whatever your format — from digital and OOH to experiential and even audio — Pete draws upon experience as a creative and a strategist to generate clear, inspirational guidance for your creatives.
Generate big ideas for your brand clients, from content to experiential. Pete was making branded content before the phrase existed, with special expertise in the music and podcasting spaces, as well as thought leadership campaigns at places like Cannes Lions.
Facilitate a sprint-styled workshop designed for breakthrough creative. Is your team stuck? Are not all voices being heard? Is your deadline fast approaching? Bring Pete onboard to help your team crack that painful creative crisis with an onsite workshop experience.
Created first-ever branded Spotify mixed media playlist for "The Vietnam War" series. Generated 13M+ streams and national press coverage.
Developed two music series: "Rediscovered" and "The Shhhow" featuring Weezer, Clean Bandit, and other major artists.
"Creativity You Can't See" audio series experienced by thousands at Spotify Beach activation.
Refreshed messaging strategy around "Grow With Us" concept for annual advertising upfront.
Developed creative brief for "Call An Audible" campaign during Thursday Night Football.
Custom strategy presentation led to major VW investment and multi-million Euro SEAT partnership.
Songs and accompanying videos were distributed in the first-ever branded version of Spotify's mixed media playlists, generating organic social mentions from the featured artists and national press. The cover of "Ohio" has streamed over 13 million times on Spotify.
Video from all six episodes was distributed globally through Kia's YouTube channels and promoted on YouTube's music pages. Secured multi-million dollar partnership deal.
Experienced by thousands of guests at the Spotify Beach and distributed widely by Spotify's global sales team to fuel passion among creatives about audio advertising.
Strategic foundation drove successful upfront presentation script development, supporting TU ad sales enablement and revenue growth versus 2022.
Successfully launched TV campaign during prime NFL viewing time, driving awareness of Audible's sports content category with high-profile athlete endorsement.
Not only did this presentation spark a major uptick in VW spends on Spotify, but it led to a multi-million Euro investment by their SEAT brand in a custom partnership to optimize their Primavera Sound festival sponsorship.
